Across all industries, the average CTR* for a paid search ad is 1.91%, and 0.35% for a display ad. Check out our stats after just a couple of days for a Google search ad campaign we're running for a client in a highly competitive industry - where CTR is typically lower than average. ——- When running an ad campaign, it’s vital you monitor activity and modify as-needed for best results. Don’t overlook negative keywords, you could wasting money on clicks that aren’t of value! ——- *Click-through-rate. A clickthrough rate is how often your paid ad is viewed AND click on. A high CTR indicates high quality ad content, keywords and positioning. #seo#sem#searchenginemarketing
Not only do slow websites suck, they cost businesses millions of dollars each year in lost sales... 🛑 >75% of visitors leave a slow site. 🛑 88% are less likely to return. 🛑 Google uses site speed as a search engine ranking factor.