If your business emails are increasingly landing in recipient spam folders or bouncing back altogether, it’s time to investigate your email signature and content, specifically for the presence of third-party links.
Certain third-party websites, including some popular online scheduling tools, may be flagged as spam by email filters. This can happen due to a variety of reasons, including:
- Blacklisted domains: The third-party URL might be blacklisted by spam filters.
- Suspicious content: Content on the third-party website could be flagged as spammy.
- High spam score: The website’s overall spam score could be high, triggering spam filters.
When your business email contains a link to such a website, it can negatively impact your email deliverability, leading to:
- Emails landing in spam folders: Your recipients may never even see your important messages.
- Emails bouncing back: Your emails may be rejected altogether, preventing communication.
- Damaged sender reputation: Over time, your sender reputation may suffer, making it even harder to get your emails delivered.
Here are some steps you can take to fix the problem and ensure your business emails reach their intended recipients:
- Check your email signature and content: Review your email signature and email content for any links to third-party websites. Look for links to online scheduling tools, booking platforms, or other external resources.
- Identify blacklisted websites: Use online tools like MXToolbox or Spamhaus to check if the websites you’re linking to are blacklisted by major email providers.
- Host the content on your website: This gives you control over the content and avoids relying on a potentially blacklisted domain. This also drives more traffic to your website and gets more eyes on your content – that’s a WIN all around! We’ve put this into place for many of our clients, with very beneficial results.
- Contact your email hosting provider: Most hosts want to make using their service a pleasant one. If you’re having email issues, reach out and ask them to investigate and help.
- Remove the link: If you don’t need the third-party link, consider removing it from your email signature and content altogether.
- Monitor your sender reputation: Use online tools like Sender Score or MailboxValidator to ensure your emails are consistently delivered to inboxes.
- Implement best practices: Obtain proper opt-ins, send relevant content, avoid spam trigger words.
By taking these steps, you can prevent your business emails from landing in spam folders and ensure they reach the right people, fostering better communication and engagement.