
- Don’t overuse industry jargon, keep content simple and easy to comprehend.
- Demonstrate your value and expertise.
- Use keywords/phrases someone would likely “Google” when looking for a business like yours.
If you’re not comfortable creating your own blog and social media posts, hire someone you trust to get things rolling. Outsourcing your marketing doesn’t have to be a long term commitment.
Follow their process for a few months and take over once you feel confident you have picked up on some best-practices.
Most importantly, keep it going with relative and consistent content…over time, your organic SEO will improve!