Search Engine Optimization (SEO)
Effective marketing takes more than just a few isolated activities here and there. Search engine optimization is a major factor in digital marketing and it’s continuously evolving. We keep up-to-date with trends and developments in the SEO industry. What was considered a “best practice” just a year ago has taken a back seat to other SEO aspects that the search engines respond to at a much higher rate.
Sure, Facebook, Instagram and Twitter are both VERY important because that’s where your customers AND competitors are, but successful marketing also includes an ongoing and steady process of SEO where many things are done on a daily, weekly and monthly basis.
We have numerous packages available to meet your goals. Our most popular (and recommended) plan includes a bundle of social media, search engine ranking activities and thorough web site optimization.
Organic SEO is not an instant fix! Successfully optimizing a website takes work, time and patience and it could take several months before you see results if you are not performing any additional marketing activities to drive visitors to your web site (such as Social Media, print advertising, radio/tv, trade show participation, billboards, etc). If you wish to increase your online exposure more quickly, paid advertising via Google and/or Bing search engines is strongly recommended.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search, Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.*
“The key to getting more traffic lies in integrating great content with search engine optimization and social media marketing.”