The COVID-19 situation has the majority of the planet digitally connected more than ever before, so now is not the time for businesses to be silent.
We’re firm believers that Social Media Marketing isn’t just about selling a product or service, it’s an opportunity business owners and their team members to be:
- a resource for your industry
- an advocate for a cause
- an active member of the community
- an educator
If the current epidemic has temporarily halted your physical operations, take this time to write articles and commentaries on subjects that you have experience and expertise in – and let your personality shine: tell your best jokes, show off your gardening skills, do a little dance or go full-on beast mode and do 100 sit-ups. And of course, videos and pics of those precious pets always hit a home run!
PEOPLE RELATE TO PEOPLE – not logos, slogans, or bla bla bla mission statements. Let your clients and prospects get to know YOU.
If you’re one of the lucky ones and you’re #NOLAopen (and beyond), do more than let the world know you’re available, show them your world. Point of views and tidbits from day-to-day operations may seem mundane to you, but may be interesting to someone else, like a sort of “bring-a-friend-to-work” day.
In a time of social distancing, it’s more important than ever to stay connected – and businesses that stay active will reap the long term benefits of putting the “social” back in Social Media…oh, and of course we can help!