Social Media Marketing to Gen Z & Millennials

Most Gen Z Shoppers Say They Often Discover Products on Social Media

If you want reach Gen Z and Millennial audiences (ages 18-37) with your product or service, your website and social media marketing must be firing on all cylinders. 
Survey results reported in a recent report:
  • 85% of Gen Z consumers use social media to learn about new products.
  • Mobile access dominates – opposed to desktop or IoT devices.
  • 80% of Gen Z respondents say a website’s look impacts purchasing decisions.
  • 70% of Gen Z & Millennials engage with social media platforms at least 5 times per day.
  • 62% of Gen Z & 64% of Millennials are most likely to complete a purchase or transaction on a mobile device.
  • 60% of Gen Z discover products on social media.
  • 58% of respondents interact with shoppable content online and on social.
  • More than 7 in 10 respondents feel mobile transactions would increase if all social content were shoppable.

Our marketing and design team can help you get your product and/or service online AND in front of your target audience. Contact us for a quote.


Results are based on a survey of more than 1,000 Gen Z and Millennial consumers in the US and UK. Source: Marketing Charts

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