Content Is Still King

Content Is Still King
Content is key - write to inform and educate prospects

The copy you use on your website, social media marketing, and printed materials should be informative and authoritative to attract and convert customers – and search engines.

If you struggle with writing content, we have a seasoned marketing team that can certainly help, but if you’re wanting to tackle the task on your own, check out these tips to help keep you on the right track:

  • Explain clearly how your products/services solve a problem.
  • Write as if you’re “speaking” to your prospects by mentioning them (ex moms, homeowners, travelers, etc.).
  • Don’t overuse industry lingo, it can confuse and intimidate prospects.
  • Research your competition to differentiate yourself and build a stronger brand based on your unique values and methodologies. 
  • Make it easy for prospects to do business with you with clear call-to-actions and next steps.
  • Paint a clear picture about benefits – what your customers gain by choosing your business.
  • Use relevant keywords – but overdoing it can turn off prospects and make the content sound spammy.
  • Proofread – step away and revisit an article later to catch typos and grammar faux pas before you go live.
  • Use images and icons that reinforce your topic.
  • Validate your brand by sharing reviews, certifications/awards and professional milestones.
  • Email marketing still works! Provide a “subscribe to updates” option to keep in touch with customers and prospects.
  • Use tools to perform on-page SEO and grammar checks to ensure your copy is search-engine and people-friendly.
  • Commit to keeping your website and social media current by writing and sharing fresh content regularly.

You’re the expert in your industry and your content should reflect that. 

Our marketers have been creating effective content for our client's campaigns and websites for over 20 years. Call 504.920.9595 or use the form below to request more info: